Cases to Accompany Contemporary Strategy Analysis, 7e **

Pages: 430, Specialty: Management, Publisher: Wiley, Publication Year: 2010, Cover: Paperback, Dimensions: 188x244x22mm This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis. New cases include: Manchester United: Preparing for Life without Ferguson Starbucks Easyjet vs. Ryanair DVD Wars Google Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009. These contemporary cases allow students unparalleled insight into deter