Winning the Chain Restaurant Game: Eight Key Strategies

Pages: 286, Specialty: Culinary & Hospitality, Publisher: Wiley, Publication Year: 1994, Cover: Hardback, Dimensions: 152.4x231.14x17.78mm Winning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider's guide to making it in today's most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: â Presents the first authoritative, in-depth look at the restaur