Adweek Back Issue N. 26 - 2016

CMO Report Automotive Cadillac Man-Marketing chief Uwe Ellinghaus reflects on the rebranding of an American classic.  FAST TRACK-Makers of high-performance auto go far beyond the test drive to give consumers the ride of their lives. But does it really sell cars? TESLA: THE GOLF BALL-From Porsche desk chairs to Maserati sneakers, carmakers are putting their names on some unexpected products to extend their brands. BRAND FACE-OFF-Pep Boys and Jiffy Lube go head-to-head in the battle for dominance among auto-service chains. Kevin Roberts out at Saatchi; Instagram launches Stories; Walmart eyeing Jet.com? Retailers missing out on Snapchat craze; brand museums; is augmented reality catching on?  Verve Mobile’s Gian LaVecchia on the future of brand storytelling.   Old-fashioned word of mouth is still king.   Deutsch CCO Dan Kelleher.   Outfitting Team U.S.A.    NGL Media, co-founded by John Leguizamo, helps brands reach Latinos.    Tampa agency 22squared.    Jim Gaffigan on Facebook Liv