Alfred Dunhill Bobby Finder SP25 Limited Edition Chronograph

In 1893, Alfred Dunhill transformed his father’s saddlery into a luxury empire with the needs of sporting gentlemen at its heart. But rather than horses and carriages, it was automobiles—and their drivers—that Dunhill was outfitting. Horns and clocks for the cars (particularly for Rolls-Royce), and overcoats, goggles, and watches for the drivers—“Dunhill’s Motorities” sold it all, from two boutiques in Mayfair (one for men, the other for ladies) or from Dunhill’s catalog. Over 1300 items were listed in the catalog, giving rise to the tagline: “Everything for the car but the motor.” In 1903, after receiving a ticket from an enterprising officer of London’s Metropolitan Police, Dunhill developed driving goggles that concealed binoculars. These he dubbed “Bobby Finders” and sold in his catalog (bobby of course being the nickname Londoners gave to members of the Metropolitan Police, after its founder, Sir Robert Peel). Advertisements touted their ability to “spot a policeman at half a mile