
Gulf Steve McQueen & Porsche 917 'Le Mans'
"Le Mans" In 1971, Steve McQueen starred in Le Mans, a passion project that captured the actor's love of racing by depicting a fictional running of the 24 Hours of Le Mans — complete with footage from the actual 1970s 24 Hours of Le Mans. Inseparable from the film is McQueen's car, a Porsche 917 that has passed into automotive legend when it won Le Mans in both 1970 and 1971. This incredible ad from 1971, the year Le Mans debut, advertises the film by showing off its two stars: McQueen and the straight-12 Porsche 917 driven by him in the movie. Charmingly, the ad is for neither the film nor for Porsche, but for Gulf Oil, the 917's team sponsor. Executed in that terse and handsome mid-20th century style, it's the type of advertising that we here at Analog:Shift treasure. This ad is custom framed in a 14” x 16 1/2” solid wood frame with dark grey metallic veneer finish. It features a custom-measured, reverse-hand-cut 4-ply matte in cream, as well as a background accent built from 2 mat b