Leica M3 'For Those Who Want The Best'

For those who want the best. Launched in 1954, the Leica M3 heralded the introduction of the M System, a family of rangefinders that would come to define street photography — and photojournalism more broadly — for decades. (In fact, it still does!) Available in both double- and single-stroke versions, the petite, plated-chrome 35mm camera is widely regarded as not only one of the best-made rangefinders of all time, but also one of the most beautiful. No wonder vintage versions still sell for thousands! Proudly advertising the "world's most famous 35mm camera," this sleek ad from the 1950s touts the then-new M3's bonafides in straightforward language that nevertheless betrays confidence in Leica's standing: "World renowned photographers use the LEICA because they know that they can rely upon it to produce the quality results that are so important to their work." Here, here! This ad is custom framed in a 10 7/8” x 17 1/4” solid wood frame with a black veneer finish. It features a custom-