Tudor Oyster Prince

In 1952, Tudor launched the Oyster Prince. The model featured two technical innovations that until then had only been used by Rolex: automatic movements and the trademark waterproof Rolex "Oyster" case. Tudor introduced the Oyster Prince with an ad campaign featuring men working in harsh, forbidding conditions (for example, miners or construction workers) with Tudor Oyster Princes strapped to their wrists. In creating Tudor, Rolex founder Hans Wilsdorf intended to create "a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex is famous." He achieved this by using generic ETA Swiss movements and housing them in Rolex Oyster cases with Rolex-signed crowns and Rolex crystals. Yet despite Tudor’s humble roots, the brand’s sturdy and dependable watches have attained a cult following all their own, with a fervent and appreciative audience. The earliest Oyster Prince (a Reference 7909) wa