Tudor Submariner Snowflake

On March 6, 1946, Rolex founder Hans Wilsdorf announced his intention to create "a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex is famous." Thus, the Tudor Watch Company was born. Originally produced by Rolex to respond to a growing base of sports watch consumers, Tudor was conceived as a more economic way to buy a quality tool watch. This was achieved by using generic ETA Swiss movements and housing them in Rolex Oyster cases, utilizing Rolex-signed crowns and Rolex crystals. These ETA movements were simple and robust, making them easier to service and locate parts for today than the Rolex equivalents.    In 1952, Tudor launched the Oyster Prince, and it was a resounding success. From the very first Tudor Oyster Princes that rolled off the assembly line in 1952, the model featured two technical innovations that were theretofore exclusive to Rolex: automatic movements and th