2024-34 Generative AI in Customer Service-Three Opportunities and Challenges

2024-34 Generative AI in Customer Service-Three Opportunities and Challenges

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Generative AI and the rise of large language models (LLMs) have provided organizations with a new way to reach out to their customers. In this Research Note, we discuss three ways that generative AI can be used to power up customer communications in 2024.

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