Maker's Mark "Redder Velvet" Private Selection Bourbon

Private barrel programs are a fairly straightforward affair - barrels that qualify are set aside by the distillery, the store making the purchase will make a selection or have the distillery choose a barrel for them, the bottled whiskey is delivered shortly after. Of course, how one crafts a great barrel of whiskey is a bit more complicated. But as you dig into bourbon lore, or if you find yourself in Kentucky visiting distilleries, you will learn about the important elements that differentiate each producer and impact every barrel; how tall are the rickhouses, are they temperature controlled, what type of floor does it have, where in the rickhouse was the barrel aged. You’ll also begin to expect just about every distillery to share one particular call out, “we don’t rotate our barrels.” Maker’s Mark has famously built their brand and reputation around a single flavor profile, and every bottle of Maker’s will deliver that experience. Their classic soft and sweet bourbon profile is a re