Customer Experience Management: How to Design, Integrate, Measure and Lead

We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?Binding Type: PaperbackAuthor: Tavsan, NihatPublished: 05/07/2018Publisher: Tasora BooksISBN: 9781934690956Pages: 300Weight: 0.90lbsSize: 8.90h x 6.00w x 0.70d