The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity / Edition 1

ISBN-13: 9780195100327 Publisher: Oxford University Press Publication date: 07/11/1996 Series: Oxford Studies in Sociolinguistics Pages: 224 Product dimensions: 5.70(w) x 8.50(h) x 0.77(d) Lexile: 1570L (what's this?) Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a