80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.Author: Perry MarshallBinding Type: PaperbackPublisher: Entrepreneur PressPublished: 08/13/2013Pages: 230Weight: 0.75lbsSize: 8.90h x 6.00w x 0.60dISBN: 9781599185057About the AuthorPerry Marshall the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sa