Unleash the Girls

Named a Kirkus “Best Books of 2022” 2019 Publisher’s Weekly BookLife Prize Semifinalist - Nonfiction (Memoir / Autobiography) "…an inspiring narrative about changing the world through fearless innovation." —BookLife (Publisher's Weekly) The 1970s saw women coming into their own, working hard to create new roles at home and in sports, culture, politics, and business. It was also the start of the “fitness revolution.” At this unique intersection of feminism and athleticism, Lisa Lindahl’s game-changing entrepreneurial journey began.  She invented the first sports bra, the “Jogbra,” in 1977.  It was the right product at the right time, throwing Lisa into a high-stakes world of business and power—a world for which she was not fully prepared. Unleash the Girls is the improbable story of a young artist with a disability who used her powers of creativity to solve a vexing problem and ended up leveling the playing field for girls and women across the globe—literally, unleashing the girls. Her