How To Guide: Ransomware Crisis Communications Before, During, And After An Attack

How Do You Let People Know About Your Ransomware Attack? Protect Your Institution’s Reputation During a Breach. Ransomware strikes organizations of all types daily. Recent attacks have paralyzed Colonial Pipeline, JBS Foods, and KIA Motors. Cyberattackers are actively looking for ways to extort funds from banks and credit unions, including searching for vulnerabilities in your institution’s network infrastructure. When your institution falls victim to ransomware, you need to communicate with account holders, employees, and the public. Before you know the extent of the damage, you may receive a demand to pay a ransom by a specific date to avoid having your systems permanently shut down or confidential data released to the dark web. You need to plan communications in advance to promptly inform stakeholders of the situation when it occurs. Your response and its timeliness are the most significant factors in protecting your institution’s reputation. Public relations expert Dan Rene and na