Direct Mail Appeals 201 - How to Send the Right Direct Mail to the Right Prospects Every Time!

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.Direct mail fundraising is more effective than ever! Did you know that the cost to raise a dollar for nonprofit direct mail still hovers around $0.20? Where can you find that in the stock market?  Direct mail should be a major part of your overall fundraising plan. Sadly, so much time is spent on writing direct mail appeal letters, that very little time is left to focus on where to find the best donor fundraising segments and growing your donor base. This interactive webinar is looking to change that! 70% of direct mail results come from who you’re sending it to and when you’re sending it. That’s why this webinar is totally focused on the WHO and WHEN as part of your direct mail plan. You’ll see and hear many practical examples and case studies from small, mid-size, and large organizations. Also, as direct mail is now such a driver of online nonprofit gifts (on average 10% of donors go onl