Communicate Your Impact to Busy Donors

Today's donors want to see results. Whether you are writing a grant proposal, seeking a big gift from a philanthropist, or hoping to attract new annual donors, it is vital to convey your impact. Join us for a one-hour session that will demonstrate how to show your results in donor-friendly ways, using a variety of real-world examples – including infographics and online "dashboards" that track results over time. You'll learn from two experts with very different perspectives: Sara Tollefson, head of data analysis at D-Rev, a global health nonprofit Theresa Madeira, top marketer and fundraiser at the California Symphony Tollefson will explain how to find insights from data that help donors understand your impact. She'll also offer tips for tailoring information to different audiences, and outline dos and don'ts for creating visual presentations, including dashboards. Madeira will explain how to collect stories to complement data in your fundraising appeals. She'll offer advice and ideas