How They Did It: Virtual Events Donors Love

As social-distancing persists and donors grow tired of spending time online, how can your nonprofit create virtual gatherings that attract supporters — and hit revenue goals? Learn why — and how — to use small virtual gatherings to build deeper bonds with contributors and bring them closer to your mission. You’ll hear directly from nonprofits that are finding new and creative ways to engage supporters, build community, and boost giving through digital events. You’ll learn how The Henry Ford — a cultural institution in Dearborn, Michigan, that includes a museum and a working farm — raised more than $800,000 at a recent virtual dinner, nearly five times its goal. The organization’s head of development and its special-events consultant will explain how to create an online program that highlights your cause, appeals to donors, and stays within budget. They’ll also share creative ways to attract new donors to a virtual event, stay in touch with supporters after the gathering ends, and invol