How to Craft an Annual Fundraising Plan in Uncertain Times

A savvy development plan is the bedrock of the best fundraising. It helps organizations hit or surpass goals, track results and change course if needed, and focus limited resources on activities that will bear the most fruit. But how can you plan for a full year now amid so much uncertainty? Join the Chronicle and our expert guests for a 75-minute webinar that will explain how to set priorities, create a roadmap to achieve your goals, measure success, and allow for flexibility. Megan Contakes, fundraising consultant and former development director, will outline key questions to consider when creating a fundraising strategy for 2021. She’ll explain how to balance short-term needs with long-term goals, determine which fundraising investments make sense now, and prepare your trustees and executives to make decisions quickly as circumstances shift. Elliott Gaskins, development executive at Share Our Strength, will explain how to reassess your fundraising priorities and tactics in the curr