How to Shape Your Strategy at Year’s End

The 2020 fundraising season promises to be one of the trickiest in decades. Giving to charities is down this year; the pandemic’s unfettered spread further clouds economic forecasts; and the presidential election makes the final quarter even more unpredictable. How can you craft a year-end strategy that bucks the trend of declining giving, is sensitive to economic woes, and competes for attention with the election?Join the Chronicle for a 75-minute webinar that will help you plan. You’ll learn how to craft messages that get results and smart ways to recognize different types of donors so they’ll remain loyal.Laurence Pagnoni, chairman of LAPA fundraising, will outline key elements of a successful year-end campaign during a crisis. He’ll share dos and don’ts for writing appeals and give real-world examples of approaches that are working now. He’ll also share creative ways to rise above the competition, including how — and why — to use text messaging for optimal results. You’ll also lear