Using Behavioral Economics to Raise More Money

People make decisions about giving money in irrational, but surprisingly predictable, ways. Behavioral economics examines these patterns of human behavior as they relate to choices we make about whether to spend, save, or donate money. By understanding the principles of behavioral economics and applying it to your fundraising, you can better understand your donors’ behavior and improve your fundraising results.Join us and our expert guests: Bernard Ross, the Management Centre Thomas Kurmann, Doctors Without Borders  They’ll share insights ― gleaned from research in behavioral economics, neuroscience, and psychology ― into how and why people give. You’ll see real-world examples from Unicef, the Alzheimer’s Association, U.S. Olympics, and Doctors Without Borders that demonstrate how following the principles of behavioral economics can help boost revenue from digital ads, donation pages, online campaigns, and more. Don’t miss this chance to learn from two international experts how to m