How Americans Can Buy American

Description for HOW AMERICANS CAN BUY AMERICAN: THE POWER OF CONSUMER PATRIOTISM by Roger Simmermaker: PATRIOTISM IS IN THE PROOF OF PURCHASE From 9/11 and the war in Iraq to the ongoing debate over outsourcing and tainted toothpaste, tire, and toys from China, the link between patriotism and the pocketbook has never been stronger. Everyday, millions of American consumers feel the need to display their patriotism in ways that go beyond flying the American flag. Buying American fills that need. The Buy American strategies detailed in this book help keep profits and jobs within our borders. We only vote once every two years in November at the polls, but we vote every single day with our dollars on the Internet or at the stores. The answer to America's challenges is right in our own back yard and can be summed up in one simple phrase: But American.