Womens Maui Strength Fundraiser Tee 2nd Round - Black

The devastating fires in Maui have deeply affected the world, especially for those who have found within its shore’s: friends and family, a home, and a community. We here at Cukui have our own ties to the Hawaiian Islands and we have been moved by the outpour of love and support being shown to those affected by the wildfires. We knew we needed to put our heads together and use our resources and connections to devise a fundraiser to aid in this worthy cause.  Although we had some great ideas and concepts, we knew we needed to do something quickly and eye-catching as time was of the essence. One of the ideas that rose up from the rest was the imagery and style of the Hawaiian Strength shirts we used to wear and covet as youths in the 80s and 90s. With this concept in hand our co-founder Orly Locquiao started sketching the letters and the Manaiakalani, Maui’s hook from Hawaiian lore, to add context and additional meaning to the graphic. We realized that in order to support the community