Basic Typography : Handbook of Technique and Design, 1972 [Ruedi Rüegg]

Basic Typography : Handbook of technique and design by Ruedi Rüegg and Godi Fröhlich, 1972. 1st ed., ABC Verlag Zurich, Switzerland. 10.15 x 10, pp. 220 with parallel German, French and English text. Printed in Switzerland. Designed by Ruedi Rüegg. This extensive handbook deals with the technique and design elements of typographic production. With a short introduction by Josef Müller-Brockmann and a text contribution titled “Craft and Art” by Paul Rand. Chapters by the author are devoted to: planning of text, typesetting production, typographic elements, formal aspects (contrasts, proportions, rhythm, variations, etc.), working principles, and the development of type forms. The book culminates with applied typography examples; a heavily illustrated section with black and white and color examples from Switzerland, Italy, Canada, Germany and U.S.A.; books, magazines, brochures, advertisements, posters, packaging and stationary. Part of the excellent ABC Verlag series. A good glazed hardc