Origin of Design: Braun’s Design Concept and Background [Rare, Japan]

Origin of Design: Braun’s Design Concept and Background by Shutaro Mukai and Shukuro Habara, July 31, 1978. 1st ed., with publisher’s slipcase. Japan Management Association, Toyko, Japan. 8.25 x 8.5, pp. 353 with Japanese text only. Rare. Heavily illustrated throughout with approx. 336 color and black and white photographs and illustrated works featuring: extensive examples of Braun products, Max, Erwin and Arthur Braun, Hochschule für Gestaltung Ulm, Inge Aicher–Scholl, Otl Aicher, Max Bill, Hans Gugelot, Fritz Eichler, Dieter Rams, Wolfgang Schmittel, Braun offices and studios and much more. The section devoted to Braun communications from 1958–1974 features illustrated pages from the Braun Corporate Identity Guidelines and an extensive selection of photographs of product brochures and booklets (covers and interior pages), in-house posters, packaging, advertising and publicity, exhibition design, signage and more — excellent! With a preface by Shutaro Mukai and chapters on: Braun’s D