Graphic Design Thinking: Beyond Brainstorming

Legendary designer Ellen Lupton demystifies the creative process in an essential graphic design book. Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. A wide range of methods applicable to various brainstorming scenarios are included. Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. The approaches include informal strategies that are ideal for quick, seat-of-the-pants thinking as well as more formal research methods. Learn to approach problems through focus groups, interviewing, brand mapping, and co-design. Includes discuss