Advertising Trends to Watch in 2024: Ad Spending Growth Levels Off, but ID Deprecation, AI, and Measurement Heat Up

Advertising Trends to Watch in 2024: Ad Spending Growth Levels Off, but ID Deprecation, AI, and Measurement Heat Up

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Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

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