B2B Marketing Trends to Watch for 2023

The B2B market is facing younger buying committees, shifts in buyer expectations about the purchase process, overcomplicated tech stacks, and uncertain economic conditions. These factors are changing how marketers can reach, engage, and retain business customers. Table of Contents: Buyers Reject Traditional B2B Experiences Martech Melds with Companywide Tech Customer Experience Moves Into the Spotlight Insider Intelligence Interviews Read Next Sources Media Gallery Charts in the Report: Tools in UK/US B2B Marketers' Marketing Technology Stacks, July 2022 (% of respondents) How Will UK/US B2B Marketers' Budget Change in 2023? (% of respondents, Sep 2022)