Canada Trends to Watch in 2025: Advertisers Are Buying Local, Dealing With a New Digital Services Tax, and Investing in Emerging Retail Media Formats
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Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.
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