US Ad Spending vs. Time Spent 2024: What Are the Most Intriguing Imbalances Between Marketer Expenditures and Consumer Behavior This Year?

US Ad Spending vs. Time Spent 2024: What Are the Most Intriguing Imbalances Between Marketer Expenditures and Consumer Behavior This Year?

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This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

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