US B2B Marketing Data Spending Forecast 2023
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US B2B Marketing Data Spending Forecast 2023

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B2B marketing data spending will continue to grow through 2024, albeit at a slower pace than at the height of the pandemic. By 2024, B2B data spending will be $3.91 billion with a year-over-year (YoY) growth rate of 3.8%. 3 KEY QUESTIONS THIS REPORT WILL ANSWER How much will be spent on US B2B marketing data? What trends and market conditions are affecting this forecast? What does this forecast mean for B2B marketers? KEY STAT: Spending on third-party B2B marketing data will hit $3.91 billion by 2024. Table of Contents: Executive Summary Key Points US B2B Marketing Data Explained How Much Will US B2B Marketers Spend on Marketing Data in 2023? What Trends, Market Conditions, and Challenges Affect This Forecast? Where Should B2B Marketers Consider Investing? Insider Intelligence Interviews Sources Media Gallery Charts in the Report: US B2B Marketing Data Spending, 2020-2024 (billions and % change) US B2B Marketing Data Spending vs. B2B Martech Spending*, 2020-2024 (billions and % c

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