What to Know About Programmatic Advertising 2022
EXCLUSIVE SMARTBRIEF OFFER: GET $200 OFF THIS REPORT PURCHASE WITH CODE SMARTBRIEF200 AT CHECKOUT! Over 90% of digital display advertising transacts programmatically. What does that mean, exactly? We dive into the fundamentals, define important terms, clear up jargon, introduce major players, and explore standard processes, while busting some myths along the way. 3 KEY QUESTIONS THIS REPORT WILL ANSWER What, exactly, is programmatic advertising, and how big is the programmatic market? Who are the major players in programmatic advertising, and what purpose does each player serve? What does the typical programmatic bid look like? Table of Contents Executive Summary Programmatic Fundamentals Relationship Dynamics: Ad Tech and Its Clients Where Do We Go from Here? Glossary Insider Intelligence Interviews Read Next Sources Media Gallery Charts in the Report US Programmatic Digital Display Ad Spending, 2020-2024 (billions and % change) US Programmatic Ad Spending, by Channel, 2022 &