NEW! SmartCurl Boost & Define Shampoo

A clean slate that sets the stage for stronger, more defined waves, curls, coils, and kinks. This high-performance, sulfate-free shampoo gently removes buildup without stripping, while delivering a surge of moisture and nutrients to deeply nourish hair from within. Powered by amino acids and rice water, the formula visibly strengthens strands, improves elasticity, and helps repair signs of damage. Clinically backed WaveMax™ boosts definition up to 45% and defends against frizz and humidity up to 73% – for soft, smooth, and beautifully defined texture that lasts.