Paperback (B/W) - Get Them to Care

Edition Type: Paperback, Black and White Interior Pages Get Them to Care is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®. Learn more about the author and her marketing consultancy, Business Rewritten. Managing both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile. This book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent. This book is split into two parts: Part I: Personal LinkedIn® Branding Part II: Company LinkedIn® Branding Part I: Person