OUIDAD VitalCurl Clear & Gentle Shampoo

Reinforces and preserves curls' natural moisture balance Won't strip away moisture or natural oils Safe for color-treated hair When the hair cuticle does not lay flat, critical moisture escapes. To preserve moisture and keep nourishment within hair, curls need a gentle, low pH formula. High pH will raise the cuticle, causing tangles, dullness, frizz and damage. Clear & Gentle is a low pH shampoo formulated to preserve curls' natural balance by helping the cuticle stay flat and closed. Wheat Proteins and Jojoba Oils nourish hair, restoring internal weight and encouraging natural curl formation. Once nutrients, natural oils and moisture are sealed within, curls are stronger, healthier-looking and frizz-free.