Joico JoiFull Volumizing Shampoo

Fuller, thicker, bouncier hair 24-hour style retention Provides long-lasting humidity protection Instantly adds shine Rich lather gently yet thoroughly cleanses hair Adds instant, lightweight body Contains rice protein to strengthen and thicken hair while adding lift Contains bamboo extract to build volume and promote thicker, stronger, shinier strands Features Smartrelease™ Technology Liposome delivery system continuously releases ingredients to protect hair from daily styling damage Cruelty free Great for Salon Retail!