2022 Serious Golfer Shopping & Purchasing Habits

The Shifting Retail Markets for Equipment Have you ever wondered where serious golfers shop? Where they buy their golf balls?  Their drivers?  Their irons?  Their golf shoes or gloves?  The ninth installment of Golf Datatech’s Serious Golfer Shopping and Purchasing Habits study expands and builds upon prior Channel Segmentation Studies completed in 2003, 2005, 2008, 2010, 2012, 2014, 2017 and 2020. By tracking and identifying key channel trends in shopping and purchasing behavior, this expansive study provides the golf industry with unique, actionable insights into the opinions and attitudes of these critical consumers of golf equipment. Over two thousand serious golfers responded to this in-depth research study.  2022 respondents had an average age of 51 years old, played an average of 70 rounds of golf per year, a mean handicap of 14.3, and a mean household income of $158,000. The respondents to this study are not intended to represent the total golfing population, but are indicative