Chain Store Management; Vol. XI [11], No. 12: December, 1935 (Christmas edition)

Softcover 8vo, 34pp. Stapled red and black printed wraps, profusely illustrated in b&w including many photographs of store layouts and displays and weird cut-out instructional photos of meat butchering. Full of merchandising tricks and managerial tactics, a “personals” section, plenty of great holiday advertisements, and a brief article on the growing demand for beer in cans. Fine with minor rubbing to the exterior, a bright and crisp copy overall.