Create Your Business Hook

Here’s what people aren’t saying -- You need people to NOTICE you.  You need people to care about your business. You need people to follow you. A great business without a compelling hook will always struggle to get and keep attention. All brands need a HOOK. And here I am back with some bad news -- those old hooks aren’t cutting it anymore. Being a mom isn’t a hook anymore -- I know, ouch! Being hot isn’t a hook anymore -- well, unless you want to be an influencer, but even now, YOU NEED A HOOK!  Oh, my clients need this, and it’s cool for them to know -- but do they want it??? You being an expert at it -- Nobody cares, sorry!  You liking the subject isn’t enough -- GAH, sorry  I’m so passionate about this! - I’m passionate about BTS! I don’t want anyone to go through what I went through -- so many people go through lots of things!  I tell it like it is --- no, bestie. No.  You need a compelling reason for people to follow you in addition to having an offer they will like.  During thi