Art and Design in 1960s New York

When Robert Rauschenberg reminisced about Josef Albers teaching students that their art had to do with “the entire visual world,” he was suggesting an inclusive realm of visual expression from which Albers intended his students to draw. Beyond finding inspiration only in fine art objects, Albers pushed them to look outside the confines of their studios and classrooms and onto the streets where they would be confronted with the visuality of mass culture; Albers therefore developed assignments using examples of typographic design and printed imagery drawn from popular publications of the day. In looking closely at these printed images, though, artists like Rauschenberg learned not only that visual inspiration could be found in quotidian objects, but that those objects were also the products of aesthetic decision making, that they were designed. Although the visual workings of mass imagery have sometimes been met with discomfort by art historians and critics, culture’s simultaneous engage