The 49% Architect, 51% Entrepreneur

The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture will inspire architects and aspiring architects with its insights into the visionaries of the past and a look to the future of architecture—and sustainability, the planet, and an urgent call to global stewardship of our fragile world.The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture explores architectural history and the inspirations of the visionaries of the field including: • Ludwig Mies ven der Rohe • Le Corbusier • Frank Lloyd Wright • Gustave Eiffel • Zaha Hadid • Carme Pigem • And many Pritzker winners who have designed the greatest buildings in the worldIn addition, the author examines the most pressing issues of architecture and society today, from global warming to the pressures and problems of city planning, from urban sprawl to a lack of commitment to the principles of urbanism. He shares his vision of cities of the future—with ground-breaking, original i