Crafting Connections: Digital Marketing Strategies for Handwoven Potholders - Online Workshop with Mel of The Weaving Honey Bee

I am delighted to welcome Mel, The Weaving Honey Bee to join us for this highly useful workshop to empower weavers with essential digital marketing skills to enhance their online presence, expand their creative process, and discover new digital marketing techniques to assist with creating their own distinctive style. A workshop on digital marketing for potholder weaving may seem unconventional, but it merges traditional crafts with modern strategies. Those passionate about reviving traditional arts can learn to leverage digital platforms for wider reach and engagement, attracting a new audience. Understanding digital marketing techniques can assist artisans in showcasing their unique potholder designs, tapping into e-commerce, and building a brand presence in-person & online. The workshop will explore creative ways to photograph, promote, and sell your woven creations, as well as utilizing social media and digital advertising to connect with potential buyers globally. Ultimatel