250+ Best Practices for B2B Marketing Success

“B2B marketing success starts with the fundamentals. Kesler lays out the essentials for any effective marketing organization in an easy-to-digest format.”—SCOTT VAUGHAN, CMO, executive, GTM advisor to CXOs and investors “Alex Kesler is one of the truly innovative entrepreneurs in the B2B marketing world. His ability to crystallize big ideas into practical and actionable advice comes through clearly in this book. As a roadmap for the B2B marketer, these concepts and actions are indispensable.”—JIM RIESENBACH, Global CEO and operating executive, board director, and strategic advisor “This book is truly invaluable and remarkably accessible. It strikes the perfect balance between being well-informed and concise, steering clear of overwhelming marketing jargon. Instead, it provides straightforward and actionable advice that you can readily implement.”—LIZ WOOD, VP of Demand, NAM at MOI Global