Trade Promotion Optimization for Revenue Growth Management (RGM)

Smarter Promotions. Better ROI. Stronger Revenue Growth. In today’s competitive CPG environment, trade spend is one of your largest investments—and often the least optimized. This course is built for Revenue Growth teams, Category Managers, Trade Marketers, and Marketing leaders who want to turn promotional activity into measurable business results. Through four concise, high-impact lessons, you’ll learn to build more effective trade promotions, analyze performance with precision, and apply actionable insights to optimize spend and drive profitable growth. 📈 What You'll Gain A clear understanding of promotion effectiveness and ROI drivers Strategic frameworks for designing and executing high-performing trade promotions Practical tools to measure and interpret results across channels Best practices for optimizing trade spend allocation Integration of promotion insights into broader RGM and pricing strategies 🎯 Course Objectives Understand the core principles of trade p