AI & Personalization in Retail

Deliver the Right Message. To the Right Customer. At the Right Time. In the age of hyper-personalization, consumers expect brands to know them—and respond in real time.This course is designed for digital marketers, data analysts, category managers, and retail leaders seeking to harness the power of AI to deliver personalized experiences that drive loyalty and conversion. You’ll learn how to integrate AI into marketing and category strategies, optimize engagement, and turn insights into action across campaigns and touchpoints. 🤖 What You’ll Learn How AI powers advanced personalization across digital and in-store experiences Best practices for designing AI-driven campaigns that reach the right shoppers Tools and technologies used to tailor content, offers, and messaging How to track and interpret consumer behavior to improve engagement Real-world case studies showing how top retailers use AI to drive results 🎯 Course Objectives Understand the role of AI in modern market