Alter Ego CurEgo Volume Shampoo

Description: CureEgo Volume Shampoo is designed for fine, flat, or weakened hair that lacks body. Its ultra-light, silicone-free formula gently cleanses while lifting hair at the roots and enhancing fullness throughout the lengths. Powered by fermented rice water (rich in amino acids, proteins, and antioxidants), bamboo stem extract, cotton seed oil, and phyto-keratin from Rosa Chinensis, this volumizing shampoo strengthens the fiber, improves manageability, and restores natural bounce without heaviness. UV and pollution protection via Urban Shield technology helps preserve color and vitality. Benefits: Boosts volume and lift from roots to ends with no residue. Strengthens fragile, fine hair via bamboo extract and cotton oil. Deeply nourishes while preserving shine and softness. Protects hair from environmental stressors with Urban Shield tech. Hair Goals: Volume · Lift · Strength · Bounce · Lightweight shine Hair Type: Fine, thin, limp, or toneless hair Concerns: Lack of volume · We