K18 Damage Shield Shampoo

What it is: A color-safe, pH-optimized shampoo to effectively cleanse while maintaining hair health, preventing frizz, preserving color, and enhancing shine. Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- FrizzKey Benefits:- This pH-optimized formula helps minimize damage during washing and supports hair health and strength- Prevents tangling + frizz, preserves color, enhances shine- Microbiome-certified to help maintain scalp health and preserve scalp’s natural microbiomeHighlighted Ingredients:- K18PEPTIDE™: Replenishes protein lost during washing to fortify hair.- Plant-Derived Surfactants: Create a gentle, high-foaming cleanse without leaving buildup behind.Ingredient Callouts: It is gluten-free and cruelty-free.What Else You Need to Know: This pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent damage and tangling, reduce frizz, pr