Introduction to Behavioral Economics

Author: David R. JustPublisher: WileyPaperback:ISBN 10: 0470596228ISBN 13: 978-0470596227With the rise of behavioral economics courses undergraduates are seeking more formal training and instruction in behavioral economics topics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in an irrational manner, and prepares readers to make rational economic choices. This book is focused on the broad principles of behavior, which are illustrated using real-world examples, examples from experimental literature, as well as experiential examples. All examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature and are in the form of classroom experiments that complement the principles of the book. About the Author David Just is Associate Professor and Director of Graduate Studies in the De