Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies
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Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies

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Author: Scott CochranePublisher: WeiserPaperback:ISBN 10: 1632650444ISBN 13: 978-1632650443Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.In Your Creative Mind, you will discover an entirely different approach to the creative process. You will learn:How to catapult your company out of a performance plateau and into dynamic growth, expansion, and market leadership. How to move beyond classic groupthink and unleash your true creative power. How to become a trend leader and paradigm shifter by harnessing the secrets of the power of creation. How to innovate your way into the mos

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