RUNNING WILD: The Rainier Beer Campaigns 1974–1987

Based on the documentary Rainier: A Beer Odyssey, by Isaac Olsen, Justin Peterson, and Robby Peterson9.5 x 10.75 inches; approximately 200 color and black and white images; 144 pages; hardcover. $50 + shippingDeadline September 6th to achieve 500 pre-sales and go to print. BUY IT NOW to get your name in the book! Rainier: A Beer Odyssey is an acclaimed documentary romp through the 1970s–1980s culture of the Northwest, featuring the brilliant minds and eyes behind the Rainier Beer campaigns of that period. The defining tropes of those advertisements are also hallmarks of a region in transition. Logging and fishing industries were bumping up against tribal rights and environmentalism. Seattle, the city that launched the nation’s first farmers market and promoted the Space Age of the 21st century, was reckoning with a depressed economy triggered by Boeing’s massive layoffs, and the social shifts bolstered by newly-legislated civil liberties throughout the nation. Amidst all of that was